the Inside track Podcast Ser 8, ep 1, Matt Bradney and Graham Brown

This Week on The Inside Track Podcast: Matt Bradney & Graham Brown on the Power of Personality in Fitness

In this episode, we’re joined by Matt Bradney, owner of Atrium Fitness in Ely, and Graham Brown, an ex-military leader turned recruitment expert, as they unveil a groundbreaking new personality profiling programme that’s set to shake up the fitness industry.

This isn’t just another fitness trend – Matt and Graham’s innovative system dives deep into individual personality types to help fitness professionals better understand their clients’ training styles, motivations, and behavioural responses. Whether you’re a gym owner, personal trainer, or coach, this episode will make you rethink how you approach programming, communication, and member experience.

We explore how their backgrounds – one in frontline military leadership, the other in hands-on gym ownership – came together to create a tool that delivers real insight and meaningful results. It’s all about personalised connection, smarter engagement, and helping people get better outcomes from their fitness journey.

If you're serious about improving client retention, enhancing team performance, and future-proofing your fitness business, this episode is not to be missed.

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This episode is proudly brought to you by our sponsors:
FitLeads – Social Media Marketing Done Right! www.fitleads.uk
Fit Supply Hub – The Fitness Industry Supplier Directory www.fitsupplyhub.co.uk
GrowMetrics – www.growmofo.com
Black Raccoon Consulting – www.blackraccoon.org
Tima Contact Center – Industry Specialist Contact Centre for Fitness Businesses